Another Sunhouse client, 2M7 is a fintech lender providing MCA for small businesses. My design for this fintech lender needed to bridge the gap between "fast cash" and "high trust." Since the strategy focused on 24-hour, no-collateral funding, the UI had to be clean to overcome the "skepticism barrier" usually found in alternative lending. In this high-intent financial niche. The marketing manager told me the conversion rate was 18%, while the completion rate was 35%.